Many work-from-home jobs that you find will require you to sit at your computer for long periods each day. So it’s super important that you have a comfortable space to work! Even if it’s just a comfortable chair pulled up to an old table that’s the right height, or a spot on your couch, put some thoughtfulness for your future self into your home office. Your body will thank you. (Oh, and make sure it’s in a quiet spot!)
Video advertising - This type of advertising in terms of digital/online means are advertisements that play on online videos e.g. YouTube videos. This type of marketing has seen an increase in popularity over time.[51] Online Video Advertising usually consists of three types: Pre-Roll advertisements which play before the video is watched, Mid-Roll advertisements which play during the video, or Post-Roll advertisements which play after the video is watched.[52] Post-roll advertisements were shown to have better brand recognition in relation to the other types, where-as "ad-context congruity/incongruity plays an important role in reinforcing ad memorability".[51] Due to selective attention from viewers, there is the likelihood that the message may not be received.[53] The main advantage of video advertising is that it disrupts the viewing experience of the video and therefore there is a difficulty in attempting to avoid them. How a consumer interacts with online video advertising can come down to three stages: Pre attention, attention, and behavioural decision.[54] These online advertisements give the brand/business options and choices. These consist of length, position, adjacent video content which all directly affect the effectiveness of the produced advertisement time,[51] therefore manipulating these variables will yield different results. Length of the advertisement has shown to affect memorability where-as longer duration resulted in increased brand recognition.[51] This type of advertising, due to its nature of interruption of the viewer, it is likely that the consumer may feel as if their experience is being interrupted or invaded, creating negative perception of the brand.[51] These advertisements are also available to be shared by the viewers, adding to the attractiveness of this platform. Sharing these videos can be equated to the online version of word by mouth marketing, extending number of people reached.[55] Sharing videos creates six different outcomes: these being "pleasure, affection, inclusion, escape, relaxation, and control".[51] As well, videos that have entertainment value are more likely to be shared, yet pleasure is the strongest motivator to pass videos on. Creating a ‘viral’ trend from mass amount of a brands advertisement can maximize the outcome of an online video advert whether it be positive or a negative outcome.
Now next, you’ll want to pick a WordPress theme from somewhere like ThemeForest, Elegant Themes or OptimizePress. This is the barebones design of your site, which you can then customize with your own branding, copy, and images. That being said, you don’t want to cheap out. It costs less than $100 to buy a theme that will make your website look professional (and you can upgrade to a completely custom design once you get the business going).
Upselling is a sales technique where the salesperson encourages a more expensive purchase by a customer by persuading them to get an upgraded version of an item or to purchase add-ons. Remember our food processor example? That food processor could probably be best used with a book of recipes, which also can be purchased at the same company’s website.
First things first, choose a niche. You should choose something which interests you, you don’t mind learning about, or have the ability to pay someone else to write about. Consider the potential costs carefully before delving into something which you know absolutely nothing about. Another important aspect is to be confident that it will be a lucrative niche to work in. There needs to be an abundance of products to promote, and the commission levels need to be significant enough to give you a good profit each time a sale is made.
During my high school days, I was a pretty decent golfer (about a 2-3 handicap, for you other golfers out there). I was asked by my local club professional if I would help him teach his junior golf clinics that summer. If you have specialized skill in any sport, there are definitely opportunities out there for teaching others the fundamentals (and getting paid).
Similar to a YouTube vlogger, if you have a large following on Instagram then you could become an Instagram Influencer. You will be paid to promote products in your photos, from wearing certain clothes to action shots of you using particular merchandise. As your Instagram following grows, you may start out simply receiving freebies in return for a picture of you with the item in the shot. However, for those with followings running into millions, you can expect large payments to display products in your pictures. Use sites like Hype Factory to help connect you with companies prepared to pay for your influence.
Do you have zero interest in an expensive mountain bike the company you are an affiliate of sells? Well, you probably don’t want to feature it on your blog, as it is extremely difficult to persuade readers (or anyone for that matter) that they should buy something you wouldn’t be caught spending a single penny on. When you are passionate about a product or–at the very least–interested in learning more about it, this will come through to your readers, engage them and better coax them to buy

Cafe Press: This website allows you to create digital designs that can then be sold on the platform. You'll earn a commission for everything that sells and you'll never have to deal with logistics like printing, warehousing and customer service. If you have some graphic design skills, then this is a great potential source for your web-based income. 


The allure of so-called internet riches is nothing new. At every bend and turn in a gauntlet of online gurus, you'll find internet marketers looking to hype up this supposed dream of making money online or earning passive income while kicking up your feet and letting the cash roll in. While internet marketing doesn't quite work that way, in that you actually do have to put in the work, it isn't too difficult to separate the proverbial men from the boys when it comes to the real online earners.

Nice writing style Ben. I’m finding out very quickly that to make any money writing, you have to read, read, and then read some more, no matter how smart you feel you are on a subject, before writing your first sentence. I have always been a fan of multiple income streams and am thrilled by the ideas of proofreading, editing, blogging, freelancing and transcribing. Having spent one of my careers doing just that for a large corporation, it’s a perfect fit, but now I can get credit for my work, thanks again for a great article.
This is pretty much the same position as an in-house recruiter except you get to work wherever you want. The other major difference is that you search the web to find the right employee for the right position. You’re also responsible for screening the applicant and being a part of the interviewing and negotiation process. Some recruiters are paid upward of $125 an hour for building resume templates.
Publishers can offer advertisers the ability to reach customizable and narrow market segments for targeted advertising. Online advertising may use geo-targeting to display relevant advertisements to the user's geography. Advertisers can customize each individual ad to a particular user based on the user's previous preferences.[27] Advertisers can also track whether a visitor has already seen a particular ad in order to reduce unwanted repetitious exposures and provide adequate time gaps between exposures.[72]
Promote products at various price points. Even the little products (like Amazon ebooks) add up. If there is a truly useful product on the pricier side, it can still be worth the promotion even if only a few people buy it. If you’ve used a product of exceptional quality and it’s a good investment, or if it’s a product that’s unique, specialized or one-of-a-kind, go for it.
How much will you make? I think my best month with Google AdSense was almost $5,000 over the last ten years. That amazing month blew my mind since it was actually near the beginning of my blogging journey. When you go from making zero to $5,000 in a month, that will rock your world. For me, it also got me even more excited because I knew there were other ways to monetize.
Our SEM team has been managing paid search since its inception and is driven solely by analytics and financial data. Our core focus is to expand our clients’ campaigns, drive quality traffic that will foster conversions and increase revenue, while decreasing the cost per acquisition. IMI’s PPC team members are recognized thought leaders, active bloggers and speakers and major tradeshows, and care deeply about each and every client. We manage our client’s budgets as if it was our own, tracking every dollar and optimizing towards very specific milestones and metrics.
Leapforce is always looking for people for this work at home role. Their Search Engine Evaluators “conduct research, evaluation, and feedback on search engine results by measuring the relevance and usefulness of web pages in correlation to predefined queries, by providing a comparative analysis of sets of search engine results and various other techniques.”
You can put up banners on your site, to promote your affiliate offers. Most affiliate programs will usually provide their own creatives when you sign up for their offers. All you have to do is insert the banner on a highly trafficked page (your affiliate tracking is usually embedded within the code). Banner ads in the right locations can do a great job of driving sales.  
Being an at-home call-center rep requires a computer and may require specific software or equipment. A great phone voice helps as well, as does any experience in customer service, data entry, retail sales, or management. Dozens of sites list job openings for call-center representatives, including Upwork.com, Freelancer.com, and SimplyHired.com. However, you may also find listings offered by local businesses in your local newspaper.
You can generate a small side income taking online surveys — but don’t expect to be rolling in the dough. Survey sites don’t typically offer a big payoff, unless you invest a lot of time, and many sites are more useful for earning gift cards than cash. Some of the more popular survey sites include Swagbucks and Global Test Market. Read our analysis of a dozen survey sites to find out which one is best suited for you.
Was reviewing some competitive data and thought this was pretty interesting. I ran a batch analysis on Ahrefs of competitors. See attached screenshot. With just 603 backlinks, Our site is ranking up there with sites with 2x, 3x, 10x the number of backlinks/unique ips. Guessing some of this authority is coming from the backlinks program and general good quality of those links. Hard to speculate but nice to see. Ben R.

Thanks for all the information I am slowly working my way through your list of do’s and donts! ! I’ve been approached by a website that wants to develop editorial content for my blog featuring home improvement tips from their”national client” and pay me $40 a year for reviewing and publishing their content. Boy, I am just not sure how this all works? Any words for when we are approached by others to write for our blogs?

Saint John, New Brunswick (8) >> Saint John, New Brunswick (8) x Abbotsford, British Columbia (6) >> Abbotsford, British Columbia (6) x Barrie, Ontario (6) >> Barrie, Ontario (6) x Belleville, Ontario (6) >> Belleville, Ontario (6) x Beloeil, Quebec (6) >> Beloeil, Quebec (6) x Brandon, Manitoba (6) >> Brandon, Manitoba (6) x Brantford, Ontario (6) >> Brantford, Ontario (6) x
Other work-at-home offers tell you that you can make money doing tasks like internet searches on prominent search engines and filling out forms. You just have to pay a small shipping and handling fee. Later on, you learn that the company isn’t connected with a well-known search engine like it claims — scammers are just lying to get your credit or debit card information. If you pay them even a tiny fee online, they can use your financial information to put additional charges on your card. 

Direct Sales Home Businesses – Host “parties” at your home to get discounts and a little cash, or become an independent sales rep yourself to make even more money.  Many of them offer online shops that you can set up under your name.  Some of the most popular ones are:   Avon, Mary Kay, Tupperware, Thirty-One Gifts, or Pampered Chef; there are also numerous companies selling candles, jewelry, children’s books, children’s clothes, etc.)
Just think about any relationship for a moment. How long you've known a person is incredibly important. It's not the be-all-end-all, but it is fundamental to trust. If you've known someone for years and years and other people that you know who you already trust can vouch for that person, then you're far more likely to trust them, right? But if you've just met someone, and haven't really vetted them so to speak, how can you possibly trust them?
Companies will pay you to virtually sit on mock juries to give attorneys and other jury consultants feedback on cases they are currently handling. Think of these as focus groups. The cases are real, but your verdict will do little more than give those involved a prediction of how things might go when it's time to go to court. You can earn fees ranging from $5 to $60. Be sure to read all the disclaimers and details. If this sounds interesting go to eJury.com or OnlineVerdict.com to find a case.
According to Lynne Norris of NorrisBusinessSolutions.com, who works out of her home in Pennsylvania as a virtual assistant, the rates for VAs run about $25 to $75 or more an hour, though ZipRecruiter calculates the average hourly rate at $19. According to Norris, the startup costs of this work from home job can range from about $500 to $1,000, assuming you have an up-to-date computer and printer.
It is increasingly advantageous for companies to use social media platforms to connect with their customers and create these dialogues and discussions. The potential reach of social media is indicated by the fact that in 2015, each month the Facebook app had more than 126 million average unique users and YouTube had over 97 million average unique users.[27]
Affiliate marketing - Affiliate marketing is perceived to not be considered a safe, reliable and easy means of marketing through online platform. This is due to a lack of reliability in terms of affiliates that can produce the demanded number of new customers. As a result of this risk and bad affiliates it leaves the brand prone to exploitation in terms of claiming commission that isn't honestly acquired. Legal means may offer some protection against this, yet there are limitations in recovering any losses or investment. Despite this, affiliate marketing allows the brand to market towards smaller publishers, and websites with smaller traffic. Brands that choose to use this marketing often should beware of such risks involved and look to associate with affiliates in which rules are laid down between the parties involved to assure and minimize the risk involved.[47]
If you have experience as a personal assistant, secretary, admin assistant, or something in a similar field, then becoming an online PA may be a great role for you. Many professionals want someone to help organize their business and personal affairs. Jobs could include sending emails, managing financial affairs, booking flights and arranging day-to-day activities. If you are interested in this line of work there are many PA agencies that are crying out for reliable assistants.
Amazon: Many people don’t realize that Amazon is a haven for third party sellers, including regular Joes and Janes cleaning out their attics and garages. If you plan to sell more than 40 items per month on Amazon, consider registering as a professional seller. You’ll need to pay a $39.99 monthly subscription fee, a referral fee that usually ranges from 6% to 20%,  and a $1.35-per-item closing fee for media items. You won’t pay the $0.99-per-item selling fee, however. Alternatively, register as an individual seller. The fee schedule is the same as for professionals, except you do have to pay the selling fee and don’t have to pay the subscription fee.
Monetize your website. If you already have a blog or website, let it make some money for you. Programs like Google AdSense allow advertisers to bid for your ad space. It’s free and doesn’t have to add to your workload. Ads run on your blog and you make money when visitors click on them. You can also place a PayPal button on your site to allow readers to donate to you or to pay for any products you sell.
Breaking In. Many people find that once they’ve completed their training, getting their first job can be difficult because many companies require a minimum of two years experience. Many newbies start out by volunteering to get some history under their belt. It’s not impossible to land a job fresh out of school, but you’ll need diligence and persistence, and probably a little luck.
If your audience is looking to launch an online business, migrate their ecommerce platform, or simply interested in ecommerce content, we encourage you to apply for the BigCommerce affiliate program. Our team will carefully review your application. Once approved, you will receive access to support, tracking, reporting, payments, and have your own unique affiliate link to track every referral you generate. BigCommerce is committed to the success of our affiliate partners.

These three points may seem like common sense, but the truth is that the people who run these scams are very good at what they do. They’ve been able to deceive many intelligent people because they present their “opportunities” so well that almost anyone will believe them. When you’re looking for a new job or extra income, it’s easy to get lulled in to a comfort zone where they can take advantage of you. Keep your guard up – always.
Research individual companies in your desired niche: If possible, it’s always better to become an affiliate directly with a company (if they have an internal affiliate program), as no one else will be dipping into your commission rate. This is the preferred route for most of the prominent affiliate marketers, including Pat Flynn. Unfortunately, it’s also the most work, as you’ll have to do the research yourself to see who offers programs (they’re usually listed in the website footer).
I hear your concern. However, one reason I love affiliate marketing is because it tends to be the most affordable marketing channel. This is because you are only paying affiliates for people that converted on your site into an actual customer. It’s CPA — cost per acquisition. When you compare this to other paid marketing channels like Facebook or Adwords, you’re going to end up paying CPM — cost per impressions, or CPC — cost per click. In these cases you end up wasting a lot of money on people who do not become actual customers. This won’t happen with affiliate marketing. You do need to have some form of budget in order to be able to payout affiliates for the leads they send, but you’ll want it to be a percentage of the revenue you are making, so that your margins are high enough that you’re making money. I have seen affiliates make anywhere between 5%-40% of revenue. Keep in mind, the higher the commission rate, the harder affiliates will work to promote you and prioritize you as a partner.
Creating a unique tracking ID for an Amazon link is easy. Simply log in to your Amazon affiliate dashboard, click “Account Settings” at the very top on the right, then click “Manage Tracking IDs”. From there you can make a new tracking ID so you can track which web page/campaign sold what.  You can learn more about using Amazon’s Tracking IDs here.
The content on MoneyCrashers.com is for informational and educational purposes only and should not be construed as professional financial advice. Should you need such advice, consult a licensed financial or tax advisor. References to products, offers, and rates from third party sites often change. While we do our best to keep these updated, numbers stated on this site may differ from actual numbers. We may have financial relationships with some of the companies mentioned on this website. Among other things, we may receive free products, services, and/or monetary compensation in exchange for featured placement of sponsored products or services. We strive to write accurate and genuine reviews and articles, and all views and opinions expressed are solely those of the authors.
If you're in need of a beautiful and strategic new website, you're in the right place! Thrive is a web design company with experience across many different industries. Our web designers are familiar with the latest trends in both design and website optimization, so your new site will not only be visually cutting-edge, but will also be optimized to convert visitors into leads.
Display advertising conveys its advertising message visually using text, logos, animations, videos, photographs, or other graphics. Display advertisers frequently target users with particular traits to increase the ads' effect. Online advertisers (typically through their ad servers) often use cookies, which are unique identifiers of specific computers, to decide which ads to serve to a particular consumer. Cookies can track whether a user left a page without buying anything, so the advertiser can later retarget the user with ads from the site the user visited.[25]
Was reviewing some competitive data and thought this was pretty interesting. I ran a batch analysis on Ahrefs of competitors. See attached screenshot. With just 603 backlinks, Our site is ranking up there with sites with 2x, 3x, 10x the number of backlinks/unique ips. Guessing some of this authority is coming from the backlinks program and general good quality of those links. Hard to speculate but nice to see. Ben R.
Online reviews have become one of the most important components in purchasing decisions by consumers in North America. According to a survey conducted by Dimensional Research which included over 1000 participants, 90% of respondents said that positive online reviews influenced their buying decisions and 94% will use a business with at least four stars. Interestingly, negative reviews typically came from online review sites whereas Facebook was the main source of positive reviews. Forrester Research predicts that by 2020, 42% of in-store sales will be from customers who are influenced by web product research.
What is the basis for your claims about my likely earnings? Do you survey everyone who purchased the program? What documents can you show me to prove your claims are true before I give you any money? Note: If a seller makes a claim about how much money a person can earn, the seller also has to give you an earnings claim statement with more specifics.
Once the company has identified the target demographic for its Internet marketing campaign, they then decide what online platforms will comprise the campaign. For instance, a company that is seeking customers from the 18 to 33 demographic should develop a mobile application that raises awareness about the product, such as a game, a news feed, or a daily coupon program users can download for free.
While this isn’t exactly a long-term solution for making money (since you have to pay it back), it is a reliable way to get some extra cash when you’re in a pinch. It’s also a great way to make money by saving money if you use a personal loan to pay off high-interest debt, such as credit cards. Since getting a loan is one of the easiest ways to make extra money, we felt we had to include it.
Of the many key reasons these sites are so massively successful, one stands out in particular: they are genuinely helpful to their visitors. When you need to renew your car insurance, do you seriously go filling in forms on every individual provider’s website, or do you instead just fill in the one form on a site like Comparethemarket to get all the quotes you need at once? If you think about the answer honestly, you’ll realise exactly why comparison websites like this are so genuinely useful to a visitor.
File-Sharing: Web sites that host directories of music, movies, games and other software. Users upload content to file-hosting sites and then post descriptions of the material and their download links on directory sites. Uploaders are paid by the file-hosting sites based on the number of times their files are downloaded. The file-hosting sites sell premium download access to the files to the general public. The websites that host the directory services sell advertising and do not host the files themselves.
Mistake #5: Promoting a lot of affiliate products instead of just a few. Once you start affiliate marketing, you realize how easy it is to share affiliate links. Instead of becoming an affiliate for a lot of different products and sharing them liberally, I recommend concentrating on just a few and sharing them intentionally. It doesn’t seem as spammy, plus you can be sure the products you do promote are closely aligned with your brand and message. Deep is better than wide.

Creating your own food blog, will not only be fun but done well it should also be profitable. Link your site to affiliate cooking products, sell your food photos, create and sell your own physical cookbook, or launch a cooking app. Equally, you could turn your cooking blog into a membership site. You would then share all your content, including recipes, how to videos, food photographs, and much more, with only your paid up members.
Using influencers to market your products or services is a great way to quickly saturate yourself into the marketplace, no matter what you're peddling. However, finding the right influencer at the right price is the hard part. You don't necessarily have to go to the top-tier influencers; you can also opt for micro-influencers (those that have 10,000 to 100,000 followers or fans).
Advertising. You’ll need to get the word out about your sewing business, and one of the best places to start is with your friends and neighbors. Make sure they are all aware of your services and are willing to pass around your business cards. In addition, you should put up fliers in local fabric stores and get to know the employees so that if someone asks, they’ll be able to refer you. Any business needs a website, and yours will be no exception; you can put up a simple one that outlines what you do, and tells the reader what kinds of prices to expect. Finally, by joining organizations like the American Sewing Guild, you’ll be able to stay in touch with others who are doing the same thing as you.
Hi Michelle, such a great post! My bread and butter is freelance writing, and I’ve used that to create a full-time income online for around seven years now. I also have an eBay reselling business, and I absolutely LOVE doing that… Working from home can be quite isolating at times, so I love scheduling thrift store trips etc into my working week. It keeps me sane, and reselling is so fun 🙂 

Really good article with some great tips. Affiliate marketing has the potential to earn lots of money and I'm hoping I can make it happen. I have tried the matched betting and it DEFINITELY works. The one thing I would say is that you need to check that any bets have been accepted by the bookmaker. I have had on occasion bets which look like they have been accepted but don't register in my account. Always go into your account and check outstanding bets or your bet history.
Thanks to the internet there’s now a wide assortment of ways to make money online. So if you are stuck in a dead-end job and would like to change your life around then this guide will provide actionable strategies to enable you to do so. Whether you are looking for ways to make a bit of extra money, a part-time job or want to create a full-time income stream, there are plenty of opportunities to do so, all online and from the comfort of your own home.
Research. You need to know what others are selling before you decide what wares you will offer. Lots of people sell handmade items, but those who work hard to make their items unique in some way are the ones who truly stand out. After you’ve decided on a product, check out the other sellers on Etsy and find what they’re offering, and then figure out how you can do it differently.
Some merchants run their own (in-house) affiliate programs using dedicated software, while others use third-party intermediaries to track traffic or sales that are referred from affiliates. There are two different types of affiliate management methods used by merchants: standalone software or hosted services, typically called affiliate networks. Payouts to affiliates or publishers can be made by the networks on behalf of the merchant, by the network, consolidated across all merchants where the publisher has a relationship with and earned commissions or directly by the merchant itself.
If you’re thinking about working with an affiliate marketing network, the world’s most popular marketplace can be a great place to start. We’ll cover how to sign up and start picking and promoting Amazon products, as well as strategies for success—the must-dos and must-don’ts that go into making Amazon a key piece of your affiliate marketing stable.
Making Sense Of Affiliate Marketing – An easy to follow online course that teaches you the ins and outs of affiliate marketing. It’s written by Michelle Schroder who makes $100K+ a month from her blog. A genuine super affiliate that shares her success stories and affiliate marketing techniques with her community both on her private Facebook group and on her blog. Sign up here.

Medium is an online community where anyone can post articles and essays and get them in front of their audience of millions of monthly readers. While it can be a great place to build your audience for your own blog or find customers for your consulting business, with Medium’s new Partner Program, you can now make money online whenever someone reads your articles. Register for free and you can choose whether your articles are freely available or only readable by those people paying $5/month for a premium Medium membership. You’ll make money based on the amount of people who read and engage with your posts each month.
If you love to travel and find yourself randomly searching for airfare sales or browsing Lonely Planet, why not carve out a niche for yourself as a private travel agent? My friend, Mark Jackson did just that, making extra money online with his travel consulting side business. Start with word of mouth recommendations from friends who know they can count on you for the cheapest flights, and then move on and create a Facebook or LinkedIn group to invite people who want to stay on top of the latest deals. Eventually you could spin this into a full-time consultancy teaching people how to make their dream trip a reality.

A text ad displays text-based hyperlinks. Text-based ads may display separately from a web page's primary content, or they can be embedded by hyperlinking individual words or phrases to advertiser's websites. Text ads may also be delivered through email marketing or text message marketing. Text-based ads often render faster than graphical ads and can be harder for ad-blocking software to block.[50]


Today, with nearly half the world's population wired to the internet, the ever-increasing connectivity has created global shifts in strategic thinking and positioning, disrupting industry after industry, sector after sector. Seemingly, with each passing day, some new technological tool emerges that revolutionizes our lives, further deepening and embedding our dependence on the world wide web.
There’s an excellent chance that you have one or several musical instruments sitting in storage that haven’t been used in years. Perhaps it’s a leftover from when you were in school, or even from your days playing in a band. Whatever the reason that you have it, it’s probably worth money if you can sell it. Brand-new instruments are ridiculously expensive, so people often look to buy used equipment instead, particularly if they are novices.
It includes email marketing, search engine marketing (SEM), social media marketing, many types of display advertising (including web banner advertising), and mobile advertising. Like other advertising media, online advertising frequently involves both a publisher, who integrates advertisements into its online content, and an advertiser, who provides the advertisements to be displayed on the publisher's content. Other potential participants include advertising agencies who help generate and place the ad copy, an ad server which technologically delivers the ad and tracks statistics, and advertising affiliates who do independent promotional work for the advertiser.
If you’re new to internet marketing and wish to get online as quickly and inexpensively as possible you can start with a social media platform like Facebook - you can create a business Facebook page in less than an hour. However, if you want more control over your online presence, a customized website is more appropriate. Ideally you should have both a website and a social media presence, with each linking to the other.
We help clients increase their organic search traffic by using the latest best practices and most ethical and fully-integrated search engine optimization (SEO) techniques. Since 1999, we've partnered with many brands and executed campaigns for over 1,000 websites, helping them dominate in even highly competitive industries, via capturing placements that maximize impressions and traffic. 
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